Believe it or not, Google uses its own scores, signals and ranking factors and does not use Moz, a third-party company, metrics for its rankings. The Moz spam score doesn't affect your backlinks. It's also not used by Google.
Spam Score represents the percentage of sites with similar features we've found to be penalized or banned by Google.
Spam Score is based on our machine learning model which identified 27 common features among the millions of banned or penalized sites in the data we fed it.
A score of 1%-30% is considered a Low Spam Score.
A score of 31%-60% is considered a Medium Spam Score.
A score of 61%-100% is considered a High Spam Score.
A high Spam Score for your site, or a site you're looking at, doesn't mean this site is spammy. It's a sign that you should do some more investigation into the quality and relevance of this site. Read more about how to use Spam Score.
Spam Score Breakdown
The first thing you’ll see is the Spam Score on the right-hand side for the site you entered. You’ll also see a breakdown for the percentage of Linking Domains pointing to your site which fall into each Spam Score rating.
In the below example, 66.7% of the Linking Domains pointing to the queried site have a Low Spam Score of 1%-30%. The queried site itself, has a score of 28%.
How To Use Spam Score
Your Spam Score - This does not mean that your site is definitely spammy. The percentage represents a wide variety of potential signals ranging from content concerns to low authority metrics.
Since this is based on correlation with penalization rather than causation, the solution isn't necessarily to change these factors on your site. If you have not had any penalties you shouldn’t be concerned about a Low or Medium score.
It is best to use this percentage figure to judge the quality of inbound links to your site, giving you a signal to help you determine which of those links needs some further investigation and, perhaps, even removal.
Another site's Spam Score - Again, this doesn't mean that these sites are spammy. This percentage represents a wide variety of potential signals ranging from content concerns to low authority metrics.
Since this is just based on correlation with penalization, rather than causation, the solution isn't necessarily to disregard sites or disavow links with higher Spam Scores.
Instead, we'd recommend using it as a guide for kick starting investigations. Be sure to check out a site's content and its relevance in linking back to you before disregarding or disavowing.
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