- Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. It's the most widely used website statistics service.
- The basic service is free of charge and a premium version is available for a fee. Google Analytics can track visitors from all referrers , including search engines and social networks, direct visits and referring sites.
- It also tracks display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
- The Google Analytics is composed of powerful tools that can help you revamp the way you manage and optimize your WordPress site. There are many wealth of information that you can use in order to make the advantage from your WordPress blog performance using the Google Analytic features.
- WordPress integrated with Google Analytics Features WordPress is used by about 17% of websites in the World Wide Web and the number continues to count every day. Packed with powerful features, the integration of the Google Analytics to the WordPress site will further help in optimizing your website performance.
- Most of the WordPress themes are search engine optimized which accounts to about 80% of handling the technical aspect of your SEO.
- Moreover, there are also numerous useful plugins that deliver convenience in optimizing your WordPress site performance, one of which is the Google Analytics tool plugins that render your website more optimized for the search engine.
- The tool can help in the advanced tracking of your websiten performance and provides you more detailed information in real time regarding the flaws and strengths of your search engine optimization strategies
Key Features
- Analytify makes Google Analytics SIMPLE enough for WordPress users that anyone can understand and see what is happening on their websites.
- It holds number of features which stands out Analytify in WordPress Users Community that no other Google Analytics plugin does.
IT IS FREE
- You have heard of the saying “nothing in life is free”, in the case of Google Analytics, that is not true. Google does not charge you anything for using this product. Plus, it provides you with important information, numbers and statistics to help you maximize your website’s performance.
- There are other web analytic tools available, some offer an initial free period then have a monthly fee, others have a one-time charge.
- They all can provide you with relevant information about your websites performance, but we feel Google Analytics provides more choices of data analysis, was designed by the most popular search engine and again, it is FREE.
AUTOMATICALLY COLLECTS DATA
- Google Analytics does all the work for you reducing the time required to put the data into documents or spreadsheets.
- Although, we set up our clients to receive a monthly report by email, you can access your reports at any time, allowing to implement strategies for the better performance of your website.
CUSTOMIZED REPORTS
- In Google Analytics you can choose from many Google report templates or you can build your own customized report. You can pick the dimensions and metrics you want to see and how they should be displayed.
INTEGRATION WITH OTHER TOOLS AND PLATFORMS
- Google Analytics has a clear and easily usable dashboard, just like all other Google services.
- You are not limited to only using on your desktop. You can download the app on Google Play store onto your smartphone or tablet retaining all the same features.
- Google Analytics can easily be integrated with Google AdWords, basically aligning two tools working together providing actionable insights to help with the success of your AdWords Campaigns.
TO UNDERSTAND WHY VISITORS ARE BOUNCING OFF YOUR WEBSITE
- Bounce Rate is the percentage of visitors who leave your website after visiting only one page. This is one of the most important metrics because this is telling you that visitors are coming to your website but are not finding what they are looking for.
- A high bounce rate calls for an immediate action to identify the reason behind it so that you can reduce this rate as much as possible.
- The reason for a high bounce rate could be that your website is not easy to navigate or your landing (typically home) page is not attractive enough for them to explore your site further. With the detailed report on bounce rate, you can find ways and means to reduce the bounce rate of your website.
TO KNOW THE AGE, GENDER, INTEREST, DEVICE AND LOCATION OF YOUR AUDIENCE
- With Google Analytics, you can uncover valuable data about your audience to determine which channels drive most of the traffic to your website.
- The Audience section provides a lot of information about the people who visit your website like their age, gender, interests, devices, and location.
- It also gives you a data on how the visitors were driven to your website.
TO UNDERSTAND WHAT KIND OF CONTENT YOU SHOULD WRITE
- Content is the king and if created correctly it can help you to get a lot more traffic and potential visitors and help your ranking in the search engines.
- Many businesses create blogs, infographics and FAQ pages. Content that is relevant and easy to understand is important for the user experience.
- Google Analytics helps you to keep a track of all the content that receives views and shares. With this data, you can enhance the top viewed blogs so that they appeal to the customers in a more productive manner.
- Google Analytics generates a breakdown of the page views each of your blog posts receive.
- You can rework on the top performed blog in order to generate more traffic.
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