I realized that not all types of blog content will drive traffic to a site. If you truly want to see changes in your blog, you need to create the right kind of content for your target audience. You’ll learn how I create the kind of content that people want to read, share, and link to in this post.
If you consistently implement these techniques for three months without giving up, you’ll generate more qualified visitors to your blog - likely, 20,000 or more.
But, you have to be consistent. I know I mention that on this blog over and over, but that’s because it really is the key to blogging success.
I have the best year ever, there are certain vital goals that must be achieved. Blogging can help you reach them, if you go about it the right way.
1. Get published on magazine sites
I know you’re thinking “I’m just a blogger!” - right?
Why should you bother writing for popular online magazines like WebMD, Inc, Forbes and the like?
Well, there’s a huge demand for good writers. Reaching outside the confines of your own blog post can bring powerful rewards. Guest post avenues are a wise way to grow your audience back to your blog content.
It’s time to pitch your topic ideas to online magazine editors.
You don’t have to be an experienced journalist to write for magazines. You’re already qualified.
I advise you to focus specifically on those entities with a strong online presence. Just look at the change in average daily media consumption -- you’ll agree with me that the internet is a strong force.
2. Get ranked for several long-tail keywords with in-depth content
Long-tail keywords are not only responsible for generating organic traffic but also convert search users into leads and customers from a search engine site.
After Google rolled out the Panda, Penguin, and Hummingbird algorithm updates, it became clear that the focus of search is now on what users want, not on keywords that marketers want to rank for.
In the past, it was easy to pick any kind of keyword, create content around it and expect to drive targeted traffic via the search engine to a landing page. But that approach won’t today.
The modern content marketing approach goes like this: You first identify the needs of your audience. Next, you find the exact keywords they’re using to search for information that will help meet their needs and answer their questions. Then, you write and deliver a powerful blog article that is on-point.
And that’s where long-tail keywords come in. They’re long-tail not only because they contain three or more words, but also because of their nature and the thought process behind them.
People who search for long-tail terms are motivated, and, with a little nudge, they’ll buy your product or subscribe to your list.
3. Drive referral traffic through online partnerships
It happens to everybody. You started a blog and worked hard to create content. Then you discovered that your readers aren’t referring others to your blog. Build referral traffic sources and you’ll surely drive more traffic.
When it comes to driving referral visitors to your blog, social is the new search. In other words, social media networks will power your relationships with people who have the capacity to amplify your content. Interestingly, social generates more referral traffic than search.
Activity on social media networks will pay off eventually. It doesn’t matter that you didn’t ask or beg with your followers to visit your blog. Over time, as you continue to provide a richer experience, they’ll feel obliged to check out your business portal.
Social media is powerful. Google likes social signals. Google has stated clearly that social signals aren’t part of its algorithm, but the side effects of social signals help Google made smarter decisions based on user behavior data.
4. Use Guest-o-graphic strategy to drive targeted traffic
Blogging is more than writing blog posts. Way more. If you’re just getting started as a blogger, it’s good to begin by creating blog posts and building your audience.
But as time goes by, you’ll realize your readers aren’t asking for more content, but more useful information.
This means that you should start creating media-type content. You have to produce a variety of content and become consistent at it - even if you didn’t see the initial boost in traffic.
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