Web Page Load Speed is one of the most important factors that Bloggers and Webmasters must take care of to deliver a good user experience. Blog loading time has both direct and indirect impacts on search engine ranking.
Previously Google didn't include Blog Speed in their Algorithm. On April 9th 2010, Google incorporated site load speed into its ranking algorithm.
Matt Cutts explained that though a website speed will be paid great attention in all future ranking criteria, but it will still weigh less compared to important factors like relevance, quality, reputation etc.
Leaving search engine ranking factor blog load speed also has a direct impact on your traffic.
Most of the visitors decide whether to stay on your blog or hit close button in the first 3 seconds.
That means if your blog doesn't load properly in these 3 seconds you are going to lose almost 50% of visitors thereby increasing your blog bounce rate.
How To Check Speed Of Your Blog?
There are many tools to check the speed of the blog or website, but Google Speed Test Tool is the best tool which I recommend to all bloggers.
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