Digital marketing is a broad term that refers to the use of digital channels and technologies to promote products or services. Digital marketing includes a variety of tactics, such as search engine optimization (SEO), social media marketing, email marketing, pay-per-click (PPC) advertising, and content marketing. The goal of digital marketing is to reach and engage with customers through digital channels in order to promote products or services and drive sales.
Affiliate marketing, on the other hand, is a performance-based marketing model in which a company rewards affiliates for each customer or sale generated as a result of the affiliate's marketing efforts.
In affiliate marketing, affiliates promote the products or services of a company and earn a commission on any sales or leads that they generate. Affiliate marketing relies on tracking systems to track sales and commissions and pay affiliates for their efforts.
Overall, digital marketing is a broad term that refers to the use of digital channels and technologies to promote products or services, while affiliate marketing is a specific type of performance-based marketing in which affiliates promote a company's products or services and earn a commission on any sales or leads that they generate.
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