Keyword cannibalization is known as such because you’re “cannibalizing” your own results by splitting CTR, links, content, and conversions between two pages that should be one.
The reason is simple — when you have multiple pages ranking for the same keyword, you force your pages to compete with each other.
Consequently, each page has a lower CTR, diminished authority, and lower conversion rates than one consolidated page would have.
For example, let’s say that your website magazine, and [magazine] is the only keyword you target. You’re essentially telling Google that every page is about a magazine.
Instead of capitalizing on a lot of valuable longer-tail keywords such as industrial magazine, educational magazine, sports magazine, etc., you’re competing against yourself for one keyword that may be too broad to have commercial intent
0 Comments