Structured snippets are a type of rich snippet that can help to improve the appearance and relevance of your website in search engine results pages (SERPs). Rich snippets are additional information that is displayed in the SERPs, such as ratings, reviews, or product details.
Structured snippets are a specific type of rich snippet that highlight specific aspects of your website, such as the types of products or services you offer or the types of content you publish.
While structured snippets can help to improve the appearance and relevance of your website in the SERPs, they are not a direct ranking factor.
In other words, having structured snippets on your website will not directly affect your website's rankings.
However, structured snippets can help to increase the visibility and credibility of your website, which can potentially lead to increased traffic and engagement, which can in turn contribute to improved rankings.
Overall, structured snippets can be a useful tool for improving the appearance and relevance of your website in the SERPs, but they are not a direct ranking factor. It's important to focus on a variety of SEO tactics and strategies in order to improve your website's rankings.
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