HOW DO SEO WEBSITE / AGENCIES OPTIMIZE WEBSITE

HOW DO SEO WEBSITE / AGENCIES OPTIMIZE WEBSITE

• Website Optimization is a critical task for SEO agencies to increase the performance over desktop by using tools and advanced strategies.
• SEO is an important part of website optimization, its not just the alpha and omega of optimization.
• A holistic approach to website optimization combines a number of disciplines to ensure that your website performs optimally across the board:
• SEO
• Copywriting
• Analytics
• UX Design (Frontend)
• Web Development (Backend)

1. CRO / Landing Page Optimization

• The technique is just not to make the website rank in the SERPs but also to optimize it for real people and search engines also .But how SEO agencies do that ?

2. Optimize websites for search engines

• Keyword research to find what the customers are actively looking for .

3. On-page Seo

• From content structure to site structure ,navigation ,external links and other little issues matter.
• Finding and fixing all your technical on-page SEO issues by running a site audit that identifies indexation, Html tag errors and other on page issues.

4. UX Page speed experience

• Engagement time or we say dwell time is a major ranking factor.
• Page load speed plays a key role in maintaining the dwell time.
• Seo agency does all this by
• Compressing and optimizing your images.
• Reducing your redirects.
• Cacheing your web pages.
• Enabling browser caching.
• Using asynchronous and defer loading for your CSS and JavaScript files.
• Minifying CSS, JavaScript, and HTML.

5. Creating Backlinks

• An off -page activity to link to sites that are more trustworthy .Web content writers perform the following activities to gain backlinks.
• Brand Mentions
• Commenting
• Forums
• Influencer Outreach
• Guest Author
• Broken Link Building
• Social Networking
• Social Bookmarking

6. Optimize websites for desktop

• The adaptive design is a simpler & preferred choice to make if target market uses a primarily single device type and screen size.
• By doing this, SEO agency ensures that your personal website appears good or at the very least acceptable on various devices. Creates 6 different layouts to accommodate all popular screen sizes.
• Adaptive design is probably the best option if you want to have control over how the content is presented on the most crucial devices.