Today, Apple unveiled the new MacBook Air featuring the powerful M3 chip, elevating its renowned blend of power-efficient performance and portability to new heights. With the M3 chip, the MacBook Air achieves remarkable speed improvements, boasting up to 60 percent faster performance compared to the model with the M1 chip and up to 13 times faster than the fastest Intel-based MacBook Air.
Additionally, the enhanced Neural Engine in the M3 chip solidifies the MacBook Air's position as the world's premier consumer laptop for AI applications.
The 13- and 15-inch MacBook Air models feature a remarkably thin and lightweight design, offering up to 18 hours of battery life, a stunning Liquid Retina display, and new features such as support for up to two external displays and up to 2 times faster Wi-Fi than the previous generation.
Available in four stunning colors—midnight, starlight, space gray, and silver—the new MacBook Air comes with a durable aluminum unibody enclosure designed to endure. Combined with its top-notch camera, microphones, and speakers, MagSafe charging, silent fanless design, and macOS, the MacBook Air delivers an unparalleled user experience, making it the world's bestselling laptop. Customers can place orders starting today, with availability beginning Friday, March 8.
Greg Joswiak, Apple's senior vice president of Worldwide Marketing, expressed excitement about the new MacBook Air, stating, "MacBook Air is our most popular and loved Mac, with more customers choosing it over any other laptop. And today it gets even better with the M3 chip and new capabilities."
The new MacBook Air with the M3 chip offers strikingly thin design and fast performance, enabling users to work, play, or create anywhere.
Blazing-Fast Performance with M3
The M3 chip, crafted using cutting-edge 3-nanometer technology, brings unparalleled speed and capabilities to the MacBook Air. Featuring a robust 8-core CPU, up to a 10-core GPU, and support for up to 24GB of unified memory, the new MacBook Air delivers up to 60 percent faster performance than the model with M1 and up to 13 times faster than the fastest Intel-based MacBook Air.
With up to 18 hours of battery life, users can experience the blazing speed of M3 in everything they do, from everyday productivity to demanding tasks like photo and video editing.
The next-generation GPU of M3 supports hardware-accelerated mesh shading and ray tracing, offering incredibly realistic gaming experiences. Moreover, the latest media engine with AV1 decode support ensures more efficient and higher-quality video streaming experiences.
The power-efficient M3 chip brings significant speed enhancements across various tasks
- Game titles like No Man’s Sky run up to 60 percent faster than the 13-inch MacBook Air with the M1 chip.
- Utilizing Photomator's Super Resolution feature for AI-enhanced image editing is up to 40 percent faster than the 13-inch model with the M1 chip.
- Working in Excel spreadsheets is up to 35 percent faster than the 13-inch model with the M1 chip.
- Video editing in Final Cut Pro is up to 60 percent faster than the 13-inch model with the M1 chip.
- Compared to a PC laptop with an Intel Core i7 processor, MacBook Air offers up to 2 times faster performance, up to 50 percent faster web browsing, and up to 40 percent longer battery life.
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